Gov. Bruce Rauner is bringing back a familiar face to help his re-election bid.
Rauner's wife Diana - who was featured in a popular campaign ad in 2014 - is once again reaching out to voters through television screens in a new ad released Thursday.
"Bruce ran for governor to try to save our state," the first lady says, adding, "It hasn't been easy, but nothing important ever is." [[492606611, C]]
Diana Rauner says her husband "stopped the insanity and delivered." While she did not mention Illinois House Speaker Michael Madigan by name, or link him to Democratic nominee J.B. Pritzker - which has been her husband's main campaign strategy - Diana Rauner does refer to "40 years of mismanagement," saying it "can't be turned around in four years."
The ad is reminiscent of her 2014 spot, in which she issues a more personal appeal outside the standard campaign rhetoric, targeted largely at the important voting bloc of suburban women.
A lifelong Democrat, Diana Rauner also serves as the president of the Ounce of Prevention Fund, a nonprofit organization dedicated to helping children in poverty.