Company Responds To Employee's Viral Resignation Video - NBC Chicago

Company Responds To Employee's Viral Resignation Video

Next Media Animation posts parody of Marina Shifrin's interpretive dance



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    Next Media Animation has responded to a former employee's rap-inspired resignation video by posting an interpretive dance of its own.

    After almost two years of creating news videos for the Taiwan-based company, Marina Shifrin took to YouTube to express her work grievances, posting a video in which she dances out her issues with the job to Kanye West's hit song "Gone." The quit video, which criticizes her former boss for caring more about quantity than quality when it comes to content, quickly went viral, attracting more than 9 million views to date.

    The company's new parody counters many of Shifrin's complaints by showing current employees working during an eight-hour shift and eating at their desks only because there aren't any restaurants nearby. The dance fest ends with an announcement that NMA is hiring.

    NMA Commerical Director Mark Simon has also been fielding questions about the company on Gawker since Shifrin, a Chicago native, posted her video. Simon told one user that he hoped to squash rumors claiming NMA is filled with employers who use their employees. He said some have even likened the company to a sweat shop.

    Views on Shifrin's video have crept up to more than 9 million, while NMA's video rests at about 500,000. However, it's definitely safe to say NMA isn't breeding great dancers.