Game's Black Friday 'Nothing' Deal Rakes in $71K

The creators of the game Cards Against Humanity offer a $5 Black Friday deal that gets shoppers nothing. Cards Against Humanity

The popular game Cards Against Humanity collected more than $71,000 from its Black Friday sale that offered customers who spent $5 on literally nothing.

The total amount, $71,145, was distributed to the company’s employees and all purchases were shared on the Chicago-based company’s website.

Workers donated several thousands of dollars to various local and national charities, including PAWS Chicago, Planned Parenthood, and the Greater Chicago Food Depository.

One employee bought a custom men's suit of armor for $1,500 and a sword for an additional $589, rounding out his purchases with $125 of sword classes and a $1971 donation to the International Wolf Center.

Other purchases included front row tickets to the 2016 Cubs home opener ($1,058 and $60 for "overpriced hotdogs and beer at the game"), LASIK corrective eye surgery ($1,500), and round-trip airfare from Chicago to Finland ($1200). Some employees also paid off portions of student debt.

More than 11,000 people took part in the $5 deal, according Cards Against Humanity’s website.

On Friday, the game's creators took its entire online store offline and replaced it with a page where Black Friday shoppers could pay $5 for nothing, calling the deal the "Give Cards Against Humanity $5 Sale."

The game, which advertises itself as "a party game for horrible people," also had a Black Friday deal last year offering customers a box of actual bull feces for $6.

Country
Total
1
Norway
1111931
2
Germany
117523
3
Canada
95620