Instead of coal in their stockings, thousands of Cards Against Humanity customers will be getting a box of poop—bull poop.
The creators of the popular card game protested Black Friday by removing their products from their website, instead only offering one item—a box of “Bulls*@t” for $6.
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The box, which quickly sold out to more 30,000 purchasers, contained actual feces, to this dismay of many fans hoping the move was a prank. Last year, the party game was sold on Black Friday for $5 more than its actual price.
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The product was described on the company’s website as “literal feces, from an actual bull,” which could be used to “fertilize your garden, adorn a festive tree, or surprise a loved one with a gift of poop.”
Writing on the package claimed the box was made in China, but the poop was made in America.
Despite the description, and a Frequently Asked Questions section that specified the contents even more, some customers raised a stink.
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According to the Cards Against Humanity blog, one viewer wrote in “I used my mom’s credit card to buy this she’s going to be livid when I tell her that it was literal cow poop please cancel my order.”
Another said the “ad was misleading” and one said they thought the box “was a new expansion all about poop.”
Chicagoan and game co-creator Max Temkin tweeted about the box, saying “if you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6.”
The game’s official Twitter page also replied to several tweeters clarifying they did in fact purchase poop.
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While some called on the company for a refund over the smelly stunt, others are taking advantage of their newly acquired feces, selling the box on eBay for much more than the purchase price.
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Card’s Against Humanity’s Twitter feed claims the boxes cost $5.80 to make and mail, and they donated their $6,000 in profits to Heifer International.