If you sit under fluorescent lights all day like we do, this may come as a shock: there are trees, grass, streams, and even sunshine (on a good day) just outside your door.
The Cook County Forest Preserve wants those of us who tend to sit in front of a computer all day to get out and explore the world, so they’re targeting us in the only places we can be reached – on Facebook, Twitter and YouTube.
The idea is to get you to explore the district's Web site and the parks themselves. The Forest Preserve is going all-out with billboards and ads on CTA buses with a muscle-bound guy doing a push up and the slogan, “Your 68,000 Acre Health Club. No Membership Required.”
They also launched a new Web portal to their site that shows off the campaign.
