The Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese.
Ted Williams, who up until a few days ago was a panhandler in Columbus, made the announcement during an appearance on NBC's TODAY show on Thursday.
Williams attracted the attention of America earlier this week after a Columbus Dispatch videographer posted roadside video of Williams reciting professional-sounding voice-overs to YouTube.
Lynne Galia, a spokesperson for the Northfield-based company, said the product and their ad agency were moved by William’s story.
Ted Williams "Overwhelmed" By Overnight Success
"His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment," Galia told Ad Age.
The Nevada versus Boston College game finishes Kraft’s many month-long charitable program, which has donated almost 21 million meals to food banks nationwide.
Ted Williams: From Homeless to Famous
Prior to signing with the blue box, Williams' story landed him a job with a local radio show, a dream job with the Cleveland Cavaliers, and free home.