Golden-Voiced Man Now the Voice of Kraft Mac 'n Cheese - NBC Chicago

Golden-Voiced Man Now the Voice of Kraft Mac 'n Cheese

Up until a few days ago, Ted Williams was panhandling on Ohio roadway



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    In this photo provided by NBC Universal, homeless man Ted Williams appears on NBC's "Today" show, in New York, on Thursday, Jan. 6, 2011. Williams, who was living in a tent near a highway in Columbus, Ohio, just days ago, was in New York for an emotional reunion with his 90-year-old mother, media appearances, and to do some commercial voiceover work. On the "Today" show, he described his previous 48 hours as "outrageous." (AP Photo/NBC, Peter Kramer) NO SALES

    The Ohio homeless man many are saying has a golden voice is now the voice of a brand of golden cheese, Kraft Macaroni & Cheese.

    Ted Williams, who up until a few days ago was a panhandler in Columbus, made the announcement during an appearance on NBC's TODAY show on Thursday.

    Williams attracted the attention of America earlier this week after a Columbus Dispatch videographer posted roadside video of Williams reciting professional-sounding voice-overs to YouTube.

    Lynne Galia, a spokesperson for the Northfield-based company, said the product and their ad agency were moved by William’s story.

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    "His amazing voice is perfectly suited to our campaign. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment," Galia told Ad Age.

    The ad, produced by the agency Crispin Porter & Boguky, will fittingly premier during Kraft Fight Hunger Bowl Sunday night on ESPN.

    The Nevada versus Boston College game finishes Kraft’s many month-long charitable program, which has donated almost 21 million meals to food banks nationwide.

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    Prior to signing with the blue box, Williams' story landed him a job with a local radio show, a dream job with the Cleveland Cavaliers, and free home.

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