NFL’s chief media officer says Super Bowl could be most watched ever

Fox's Super Bowl telecast has "a chance" to be the most-watched Super Bowl, said NFL Chief Media and Business Officer Brian Rolapp.
Rolapp spoke to CNBC Sport from Radio Row in New Orleans, the location of this year's Super Bowl.

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Last year's Kansas City Chiefs victory over the San Francisco 49ers was the most-watched Super Bowl of all time, and this year's game has "a chance" to top it, said NFL Chief Media and Business Officer Brian Rolapp.

"It's got a chance, considering the last time they met two years ago, it was the second-most watched Super Bowl. So if the game is close, I think it's got a chance," said Rolapp in an interview with CNBC Sport.

Last year, CBS Sports' coverage of Super Bowl 58, which the Chiefs won 25-22 in overtime, delivered a record audience of more than 123 million average viewers across all platforms, according to ratings firm Nielsen.

Nielsen announced this week it has increased out-of-home measurement to now cover 100% of contiguous U.S. markets, up from 66% last year. That could also help Fox get a ratings boost.

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