The landing page is called that because it’s your public’s first point of entry on your website. Back in the day it’s where all those dumb Flash animations of rippling water reflecting your logo and such were dumped. Nowadays, that sorta stuff doesn’t fly whatsoever. What’s crazy is that now, thanks to analytics and science and computers and such, we know exactly where people’s eyes will gravitate towards on any given website -- we even have charts of such things, called heat maps. It’s pretty nuts.
Don’t let this stuff scare you, even though it is kinda creepy. But it also can spell the difference between having a great front page and having a forgettable one.
Well, Duct Tape Marketing on Wednesday kicked off a two-day series on making your landing page as effective as possible. It gives examples of good ones and breaks down the seven elements in the anatomy of every landing page.
One of the main points the author makes, and it sadly true, is that “people hate reading. So keep your main points in bullet form, not big paragraphs, and make them focused solely on the benefits that people will get from using it.”
You should check it out and definitely tune back there tomorrow for part two. It’s good stuff, kids.
David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a comedy-writing instructor for Second City. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.
