Wendy's targets McD's sweet spots

(Crain’s) — Wendy’s new owners plan to boost the struggling chain by going after two pillars of McDonald's Corp.'s businesses: breakfast and 24- to 49-year-old customers. Triarc Cos. of Atlanta closed its $2-billion buyout of Wendy’s on Monday, forming the new Wendy’s/Arby’s Group ...

Read More

Copyright CRAIN - Crain's
Contact Us