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Leo Burnett presents its 23rd Cannes Predictions reel



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    Why didn't I think of that?

    Feel like you've lost that creative feeling? Fear not. We've got enough to keep you covered for the summer.

    Actually, we can't really take credit. The thanks goes to the fictive folks at Leo Burnett who have put together their 23rd annual Cannes Predictions reel for the International Advertising Festival.

    Consider it a crystal ball of sorts. Industry experts combined their predictions -- ranging from politics to the Internet -- for the most likely Lion winners at this year's event.

    Leo Burnett credits the Web (we'll pat ourselves on the back) with stepping up the competition this year as advertisers have been forced to adapt to its growing role in our daily lives.

    Gone are those oh-so boring banner ads. They've been replaced with campaigns like Burger King’s “Whopper Sacrifice," which offered a free whopper for every 10 Facebook friends you deleted.

    And, of course, you can count on the constants for successful advertising: sex and humor. Levi’s “Secrets and Lies” and Diesel’s “SFW XXX” made Burnett's top 50 this year.

    Who says creativity has suffered in the face of this recession? If you ask Leo, creativity is a stimulus package worth supporting.