Over the course of the past 24 hours, word has come out that one of the newer faces to the NASCAR garage area will be changing gears in how he works with the sport.
Max Siegel, hired on as the company president at the then-Dale Earnhardt Inc. in Febuary of 2007, will now lead NASCAR's Drive for Diversity program in addition to returning to an Indianapolis law firm to specialize in sports and entertainment.
The move was predicated by DEI's merger with Chip Ganassi Racing in November that diminshed the need for Siegel's efforts at the newly-named Earnhardt-Ganassi Racing. Prior to the merger, Siegel was the highest-ranking African-American executive in the NASCAR garage.
Former DEI Exec Max Siegel Picked to Lead NASCAR's Diversity Effort originally appeared on Motorsports Main on Thu, 15 Jan 2009 14:08:00 EST . Please see our terms for use of feeds.