Equinox Launches Private Fashion Line


Going to the gym in ratty sweats and a tee from college can feel comfy, but it can also make you feel like laying on the couch with a brew in hand instead of hiking it up a Stairmaster.

But that problem is now solved, thanks to the debut of Equinox's first signature fashion line called Equinox Orange label.

The gym's new organic fashion label was created to combine flexibility, function and performance while maintaining a chic, contemporary look. The line of tops, short and pants comes in staple colors like black and gray, in addition to seasonal colors, and are created from a moisture-wicking, fast-drying fabric with four-way stretch. So no more yanking and grabbing at workout wear that is riding in places it shouldn’t be.

Now, think flattering fit, non-itchy fabrics, mesh insets for ventilation and non-rolling waistbands with a price range of $50-$125.

Stay tuned when the line whips out casual wear, cargos and pants.

It just so happens to be the motivation we needed, because we were just getting ready to ditch the gym for a margarita.

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