Old School Approach to Real Estate Endures (Part II)

While the world has advanced to a point where the Internet is the first place people look for information (what did we do before?!), there is still a call for personal interaction and guidance. Especially when it comes to buying a home.

A recent survey by Inman News revealed the importance of “old-fashioned real estate,” discussed in last week’s blog entry (click here to view). Yes, buyers want all the bells and whistles of a fully equipped website. But they also want the one-on-one attention of a real life agent who is well-versed in both online and offline practices. Ultimately, it’s your agent who guides you down the purchase path, ensuring everything goes smoothly and that you get the best possible terms and price for you new home. Great web tools are helpful and empowering, but the Internet doesn’t protect you and your best interests like a professional consultant does. At some point in the home search process, the focus switches from the computer to the agent.

Dream Town strives to provide a balance between online resources and personal service. DreamTown.com is a top-ranked search engine for Chicago real estate that offers users everything from full MLS search functionality and virtual property tours, to neighborhood videos and interactive block explorer using Google Map applications. Dream Town’s web technology pinpoints buyers’ Internet needs and offers exactly what they’re looking for online. However, it is also crucial to anticipate buyers’ offline needs – namely, a real estate agent with the skills, knowledge and expertise to make it happen.

Continued next time…

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