Whopper vs. Big Mac Campaign Goes Global; Bad Taste, Critics Cry

(Crain's) — Talk about a taste test: Burger King is literally trekking all over the globe to convince consumers its Whopper sandwich tops McDonald's Big Mac with its new "Whopper Virgins" campaign. The fast feeder has created a set of new of 15-second teaser spots driving people to a website, ...

Copyright CRAIN - Crain's
Contact Us