Neiman Marcus launched their annual Christmas Book of fantasy gifts for the 2017 holiday season on Tuesday, with the least expensive item being an Omy Coloring book for $9 and the priciest a private New Year's party for $1.6 million.
Company officials revealed this year's catalog at Park Place Premier Collection dealership in Dallas, saying the items were curated from hundreds of submissions.
“These gifts will exceed expectations through exceptional experiences and one-of-a-kind objects that only Neiman Marcus can curate,” said Jim Gold, president and chief merchandising officer for Neiman Marcus Group.
The 300-page 2017 Christmas Book features more than 780 holiday gifts. Nearly 50 percent of the items are under $250.
The most expensive fantasy gift is a private New Year's party for you and 299 of your closest friends atop New York's Knickerbocker Hotel, with $80,000 of the $1.6 million price tag being donated to charity.
This year's catalog also includes "an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, and a bespoke handbag collection and Parisian experience with Olympia Le-Tan."
The “Yours & Mine” Fantasy Gift is a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two color options.
First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Through the years, the book has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts.
"There’s something that creates that wit and whimsy that only Neiman Marcus can create for our customers. We work all year round with a team of our associates to come up with and create these experiences like none other. Something that will really surprise and delight our customers," said Vice President Neiman Marcus Corporate Communications Mimi Sterling.
Among this year's fantasy gifts is one promising to give back 100 percent of its proceeds. Dallas based Paper for Water's origami ornaments are $50, which its young founders say can provide water for someone for a lifetime.
“Without water you can’t live. You can’t work. It also enables kids to go to school because they don’t have to spend their whole day hauling water. They try to position the wells so that nobody has to walk more than 30 minutes to get clean water. That’s just a huge time saver, and it enables people to start businesses and try to get out of poverty,” said Katherine Adams.
A portion of all other fantasy gifts will be donated to the Heart of Neiman Marcus Foundation, which provides art education for kids.