Avid wine drinkers could see a shade other than white and red in their glasses by the end of the year.
Currently only available in Spain, blue indigo wine will soon land in the hands of Americans, a representative from Gik Live told NBC Chicago. The company hopes to have the product in the U.S. by October.
Blue Nun wine from Gik Live, dubbed the "world's first blue wine," aims to be a "radically different product" that is "sweeter and easier to drink," according to the company.
The 11.5 percent alcohol wine is a blend of red and white grapes. The blue boozy beverage is formed by adding organic indigo and anthocyanin pigments, which come from the skin of the grapes.
According to the company’s website, the idea of blue wine stems from the color’s representation of movement, innovation and infinity as well as an association with flow and change.
"Gik is born for fun," the website reads. "To shake things up a little bit and see what happens. To create something new. Something different."
“I have never seen wine that color,” Singh said. “I’ve been doing this for over 20 years and I don’t know anyone [who’s] mentioned blue wine.”
Singh said wine can be made any color just by adding the pigmentation to it.
With rose wine, the pinkish color is created when juicing red grapes soak with the grape skins for a short period of time. Singh said that if the wine is simply red or white and color is added to is, it is not as unique as if a particular grape variety gave off the color. Still, she notes that blue wine could make for a fun conversation piece.
“I think anything that delights your customers and adds to [the] experience and makes it a memorable and fun to do, why not?” Singh said.
Regardless of the process of creating the blue wine, Singh believes people will fuss over it.
“It’s so far from the spectrum of what you would consider wine to be,” Singh said.