Each one of us, regardless of position or industry, can strip the elements of our day-to-day business activities down to two basic driving forces. Whether we realize it or not, they are equally essential. Neither can be ignored without great risk. Their influence is never-ending. Our attention to each one significantly impacts the success or failure of our businesses, our livelihoods. So what are these two forces? And how are they related?
Develop Better Customer Relationships
The first force is the Customer, with a capital C. Without your customer, you have no business. Peter Drucker, the renowned Father of Management, simply stated there is only one purpose in creating a business and that is to create a customer. That hasn’t changed. What has changed is the way in which today’s customers research and review their purchases. Today’s customers are vocal, especially when upset, which creates an ever-growing demand that we work harder to build and sustain our customer base.
There is no better way to enlist the loyalty and sustainability of a customer than to develop a truly personal relationship. Maybe the easiest way to help you visualize it is to think of the “personal” aspects of what you know about your neighbors. What do they do for a living? What do they do for fun? What are their kids’ names and what sports do they play? Possessing that kind of information, at least some of it, makes them feel known. Valued.
Distinguish Yourself From Your Competition
You need to stand apart from your competition. That’s right. Every one of your customers has options. Your customers are your competition’s targets. I’m not suggesting you distinguish yourself by bad-mouthing your competition. Instead, set yourself apart in such a way that you are beyond your competitors' reach when the customer is deciding where and from whom to buy.
It Really Isn’t Rocket Science
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Change isn’t comfortable. Change isn’t easy. Therefore, most of us would prefer to remain as we are. As the saying goes, “The path of least resistance makes all rivers and some men crooked.” The easy way is often the habit-forming chosen way. But because of these two elements this habit of the easy way is not often the way to success. However, by simply applying both common sense, and common courtesy, to those you encounter, both customer and competitor, you will further enhance your image and reputation as a professional.
Mike Muhney in a recognized expert in the field of relationship management. He is the co-founder and co-inventor of ACT!, the software product that created the entire Contact Management software category and is acknowledged as the catalyst that started the entire CRM (Customer Relationship Management) industry. Today, he is the CEO and co-founder of VIPorbit Software, creator of the Mobile Relationship Management category for users of smartphones and tablets, beginning with the iPhone and iPad. VIPorbit provides full-featured, affordable solutions to today’s mobile device user. VIPorbit can be downloaded from the iTunes App Store or viporbit.com.
