Target Reveals Big Changes Coming to Stores - NBC Chicago
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Target Reveals Big Changes Coming to Stores

Customers can expect to see "rolling changes in assortment, presentation, freshness, displays, signage," the company said.



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    Target is planning big changes in its stores that could make the Minnesota-based retailer a one-stop shop for customers.

    Arguably the most notable change will be seen in the company’s grocery aisles.

    "At $18.5 billion in sales, grocery is a huge business for Target, which is why we’ve doubled down on the fundamentals in food and are working to transform virtually every element of the grocery business," Target said in a statement.

    Customers can expect to see "rolling changes in assortment, presentation, freshness, displays, signage" and more in the coming year, the company said.

    Also among the changes will be a new, simpler loyalty program.

    "Our current rewards offerings cover a lot of ground. And, while REDCard has been extremely successful, many guests want options beyond a tender-based loyalty program," Target said. "We’re looking to create a program that is clear and simple for guests to understand, offers rewards they care about and makes it easy to participate."

    Target lauded its online sales growth for the last year, saying the company saw a 31 percent increase in 2015.

    To continue the upward climb in the e-commerce industry, the company said it is testing a designated "order pickup" line in some stores.

    It’s the latest announcement from Target, which recently revealed a new line of kids’ home collection, said to provide more neutral items that can be mixed and matched across genders

    The company also made headlines when it started testing online grocery delivery service to let shoppers in the Minneapolis area order fruits and other perishables, as well as household, pet and baby products, and have them delivered to their homes in as little as an hour.

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