McDonald’s is kicking off its second national Free Coffee Event Sept. 16 and cutting off the free java on International Coffee Day, Sept. 29.
In a statement released last week, McDonald’s announced that participating restaurants across the country will give guests a free small McCafé coffee for a two-week period during regular breakfast hours.
“We know our guests are busy, especially during the morning, and a free cup of coffee goes a long way in helping get their days started," said Greg Watson, the McDonald’s executive who oversees menu innovation.
McDonald’s costumers can also “sip and tell” their embarrassing pre-coffee moments on social media using the hashtag #SipandTell and @McCafe for chances to win custom gifts and other surprises.
Starting in early 2015, McCafé fans can drink their coffee at home, too. The fast-food chain recently announced it would collaborate with Kraft to offer McCafé ground, whole bean and single-cup coffees in grocery stores nationwide, joining retailers like Dunkin' Donuts and Starbucks in selling branded packaged coffee.
McDonald’s first-ever Free Coffee Event was launched in March 2014, when the company gave away millions of cups of free coffee across the country.