McDonald's Trades Toys for Books Temporarily - NBC Chicago
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McDonald's Trades Toys for Books Temporarily



    McDonald's Trades Toys for Books Temporarily

    For a short time, McDonald's is trading toys for books inside Happy Meals. (Published Thursday, Feb. 4, 2016)

    McDonald’s is offering kids something other than toys with their Happy Meals this month.

    Children can choose to get a book instead of a prize with their meals through Feb. 15, the company said in a release.

    The four different books that are available are: “Paddington” by Michael Bond; “Clark the Shark Takes Heart” by Bruce Hale; “Happy Valentine’s Day, Mouse!” by Laura Numeroff; and “Pete the Cat: Valentine’s Day is Cool” by Kimberly and James Dean.

    McDonald’s is partnering with Reading is Fundamental for the book drive, donating 100,000 books to the literacy nonprofit.

    “Ensuring children have access to books has proven instrumental in combating illiteracy in children in the United States,” said Carol Rasco, the president and CEO of Reading is Fundamental.

    This is the third year McDonald’s has made the book offer, according to the release. The first time was in 2013 and by the time the 15th rolls around, the chain will have distributed over 10 million books to kids.


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