McDonald’s turnaround plan includes a major menu change.
Nation’s Restaurant News reports the Dollar Menu may soon become the $2 dollar menu. McDonald’s has dubbed the program “Pick 2,” and will allow customers to choose two items for $2. Franchise owners will take a vote on the 2-for-2 deal later this month.
McDonald’s first introduced the Dollar Menu in 2002, but has moved away from the option as costs for ingredients have climbed.
The franchise is also making a few other tweaks as a way to entice customers, like toasting burger buns longer and searing burger patties. Most recently, the company revealed plans to test Monster drinks at about 20 restaurants in the U.S., including in Illinois.
Since new CEO Steve Easterbrook took over the Oak Brook-based company in March, McDonald’s has seen an uptick in sales at U.S. locations during the third quarter. It’s the first time sales have increased in two years.
New CEO Steve Easterbrook took over the Oak Brook-based company in March. Easterbrook said he wants to transform McDonald's into a "modern, progressive burger company.