Apparently, some McDonald’s restaurants are giving away free Egg McMuffins to customers who bring in a Taco Bell breakfast receipt before Friday.
The promotion was first announced on April 3 and took place at McDonald’s stores in northeast Pennsylvania, limiting customers to one sandwich per person, per day. It was not immediately clear if stores in other regions were also participating.
The offer is the latest move in a fast food breakfast battle between the two chains.
Last year, Taco Bell aired a TV spot set to the tune of “Old McDonald Had a Farm,” showing a man who had been eating Egg McMuffins since 1984. After trying Taco Bell's breakfast, the man trims his mullet, switches to tighter pants, gets a smart phone and takes down his "Loverboy" poster.
The commercial was a follow-up to another ad that featured real-life men named Ronald McDonald professing their love of Taco Bell's breakfast.
McDonald's has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company's U.S. sales. But the chain has faced stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.
McDonald’s recently announced plans to up its breakfast game and test all-day breakfast. The Oak Brook-based fast food chain, which has more than 14,000 U.S. locations, has also said it plans to step up its marketing of breakfast as it faces intensifying competition.
McDonald's did not immediately return NBCChicago's request for comment.