You might be able to smell like Burger King’s Whopper, but now you can also look like McDonald’s Big Mac.
The company on Tuesday released a new lifestyle collection, complete with clothing, bedding, wallpaper, boots, and even dog jackets, all of which are stamped with images of the fast food chain’s iconic Big Mac.
The line launched in Stockholm Sweden during a Big Mac fashion show, which featured models walking a “McCatwalk” in white garments covered in images of the meaty meal.
The move was part of a global “imlovinit” campaign that featured 24 hours of McDonald’s surprises in 24 cities.
The event also included a Ne-Yo concert in Los Angeles, an ice coupon machine in Rio de Janeiro, a ball pit in the shape of a giant coffee cup in Sydney, Australia, a giant Big Mac selfie in Dubai and a “Joy Maze” in Bucharest, Romania.