GrubHub Orders Up an IPO

Online delivery company GrubHub plans to raise up to $100 million through an initial public offering.

The startup was founded in 2004 and made its name catering to college students and through its quirky social media activities. In August it completed a combination with rival Seamless for an undisclosed amount. Its other brands include MenuPages and Allmenus.

The Chicago company connects more than 28,000 restaurants with diners in more than 600 U.S. cities

Contracting with restaurants in mostly large metropolitan areas, the company lets customers shop online by food type, cuisine, or restaurant name. Diners can choose to have the food delivered or prepared for take-out.

The company's 2013 revenue totaled $137.1 million, up 67 percent from the previous year.

GrubHub's stock is expected to list on the New York Stock Exchange under the "GRUB" ticker symbol.