It’s January and flu season is upon us. During this vulnerable and chilly time of the year, every sneeze or sniffle has people running to Dr. Google for a diagnosis.
Google could be as much of a doctor as Dr. Seuss, but for many, it’s the first step when solving a medical problem.
Still, it’s clear that consumers rely heavily on the internet for medical information. For that reason, digital marketing has become essential, but many doctors with small practices don’t know where to begin.
Here are my top digital marketing tips for medical practitioners:
- Evolve from then to now. Modern medicine predates the internet by, oh, a few hundred years. This industry has evolved as a whole, so now it’s your turn. However, many medical professionals who have been in practice for several decades already are reluctant to take things digital. But fear not! With a smart website and social presence, it’s possible. Hearing Lab, a hearing care provider, was founded in 1947, long before the days of WebMD, and has found its place online. This family-owned company offers an informative website with hearing-related resources, social media and company information on its site, all easily accessible for patients.
- Manage your online reputation. Finding a new doctor is just like finding a new restaurant. Search for the type of doctor you want (or cuisine of food), look it up reviews on Yelp and check out the services (or menu) on their site. Customer reviews are a driving force for businesses in all industries, so it’s crucial to keep an eye on reviews and be aware of how patients feel about your practice. USA Vein Clinic, for example, has locations throughout the Chicago area and each location has a Yelp page with informative reviews.
- Grow your business with simple digital marketing techniques. Consumers are always looking for more information. A strong website with valuable, helpful content can boost your SEO and provide much sought-after info for potential patients. Start a blog or produce YouTube videos (check out USA Vein Clinic’s YouTube channel for an example) and share these articles with your Facebook and Twitter followers.
Adam Fridman is the founder of MeetAdvisors. Coined as "Yelp for entrepreneurs" by Forbes, MeetAdvisors is a social network for entrepreneurs that allows for professionals to give free advice to those seeking help with their business ventures. Most recently, Fridman founded Mabbly, a Chicago digital marketing agency. Armed with a Master of Science in Finance and experience in corporate finance e and investment banking, Adam spent the past 10 years focusing on business development and strategy.