Victoria's Secret's New Body-Hugging Wonders

New bras designed to amp up cleavage

By KIM PEIFFER
|  Monday, Mar 1, 2010  |  Updated 10:52 AM CDT
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Victorias Secret

Get your hands on some new bras at the Michigan Avenue store.

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For those looking to, ehem, amp up their cleavage, your wish has come true. Victoria’s Secret Michigan Avenue is launching three new silhouettes from Body by Victoria collection, plus fresh new shades and prints for Spring.

Due to popular demand (which, we’re guessing, might have something to do with super-hot models like Alessandra Ambrosio parading the bras around 24/7) Victoria’s Secret expanded its existing styles (demi, wireless, perfect coverage, unlined perfect coverage) by adding three new silhouettes.

Beginning March 2, the new bras will make it that much easier to think about sporting more revealing clothing (goodbye, turtlenecks, hello, tank tops!) as the warmer months approach.

The three new styles (ranging from $36-$48) include the multi-way (ideal for tanks, dresses and halters because of the convertible straps), the push-up (cleavage-enhancing to the max, need we say more?) and the racerback.

Gear up for Spring-friendly colors with names like Pink Flirt, Pink / Blue Leopard and Polka Dot, just to seal the deal.

To kickoff the new collection, VS is featuring the Instant Gratification I Love my Body by Victoria sweepstakes, from March 2 to March 29, 2010. Click here to take a “perfect fit” quiz and play the Instand Gratification game to win prizes including $500 shopping sprees and more.

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