Macy’s Bows Out of the Bow Business

Macy’s to eliminate gift-wrapping at department stores

By Adriana Correa
|  Thursday, Mar 4, 2010  |  Updated 1:20 AM CDT
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Chicago's wrapping inept are running out of options.

Macy’s has discontinued gift-wrapping service at all of its Chicago-area stores, except the State Street flagship location according to a Macy’s spokesman.

“This is a process that started three years ago, and is based on diminishing demand,” Macy’s spokesman Jim Sluzewski said to the Sun-Times.

The company is shifting away from the service because customers are no longer willing to shell out $6 to $10 bucks for pretty packaging.

“Demand for gift-wrapping is not what it once was,” said Sluzewski.

Maybe it’s just a matter of taste and convenience, rather than economics. 

Since the popularity of the “gift bag” the idea of throwing a friend’s trinket in a colorful bag that can later be re-used seems like a no-brainer.  
 
Some might see gift-wrapping as an unnecessary expense, but others will cry for the bows and ribbons. 

"Gift-wrapping counters are the types of things that help differentiate between going to a department store and getting that human-to-human service” said Kate Newlin a retail consultant. 

She believes Macy’s is making a big mistake.

 

According to the Sun-Times, however, Macy’s officials are seriously considering allowing nonprofit and charitable groups to gift-wrap inside its stores during the holiday season. Sluzewski said no final decisions have been made yet.

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