The wraps are off on one of the most anticipated retail openings along the Magnificent Mile this year.
Burberry's new flagship store officially opened for business this week at the corner of Michigan and Ontario.
After months of construction that created more than a few glances from curious onlookers along the sidewalk, shoppers are now free to explore the store, fronted by a custom LED-illuminated black chrome and glass exterior facade inspired by the Burberry check pattern.
It's the second-largest U.S. flagship store for the company behind New York's 57th Street location, and encompasses five floors of retail space, including interior digital walls that can broadcast live events like fashion shows, the first North American Burberry Beauty consultation counter and exclusive lines of men's and women's outerwear and accessories.
The store is open 10 a.m.-8 p.m. Monday through Saturday, and 12-6 p.m. on Sundays.