Beanie Bo Flies Off Shelves - NBC Chicago

Beanie Bo Flies Off Shelves

Toy manufacturer doubles down on idea to sell a likeness of First Family

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    NEWSLETTERS

    This toy manufacturer has learned their lesson: If at first the Obamas object to your product, try, try again.

    The result: Beanie Bo, the new plush First Dog look-alike that has flown off the shelves in Chicago.

    In February, Ty Inc., the Westmont-based manufacturer of Beanie Babies, discontinued its "Marvelous Malia" and "Sweet Sasha" dolls (which coincidentally shared their names with the President's two young daughters) after a complaint from First Lady Michelle Obama.

    Now, the company is revisiting the White House via Bo, the Obamas' new Portuguese water dog.

    In April, Beanie Bo was delivered to Borders bookstores and other Chicago retailers. The 25 plush pups went on display just after 4 p.m. and sold out just a few hours later. Purchases were limited to one per customer.

    "It wasn't even necessary to set up a [display] table," Borders employee Dominique Washington told the Sun-Times.

    Tuesday, the bookstore received another shipment of Bo Beanie Babies. It included 35 of the original version along with 15 larger stuffed toys, six keychain sizes, and six each of the former Malia and Sasha dolls (now "Mariah" and "Sydney") holding a pet Bo.

    Ty Inc. has promised that a portion of the proceeds will go to animal shelters.

    Matt Bartosik is the editor of Off the Rocks' next issue and a "between blogs" blogger.