Verizon customers soon may be able to get their hands on an iPhone without switching coverage.
AT&T has exclusive U.S. distribution rights for the iPhone into next year, but the specifics of the deal aren't known, USAToday.com reported.
Why would Apple try to expand? Verizon has a large base of current cell phone subscribers that Apple could take a bit out of. And at the same time, Verizon can try to win back some of the customers it lost when AT&T became the exclusive provider.
Or, this might just be a ploy by Apple to get a better contract with AT&T, which by all accounts would want to keep the exclusivity deal, the Web site reported.
Should Verizon succeed, it would be a big loss for AT&T, says Roger Entner, head of telecom research for Nielsen. "Breaking the (iPhone) exclusivity with AT&T is a huge thing," he says. "That would send shivers into AT&T's stock and senior leadership."
But one thing is clear: More competition should mean better prices for consumers.
Can you hear that? That's the resounding cheer from current iPhone users unhappy with the cost of their current plans with AT&T...