Ann Taylor Reveals New Concept Store

Deer Park location opens Friday

By KIM PEIFFER
|  Wednesday, Aug 10, 2011  |  Updated 12:17 PM CDT
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Ann Taylor is no newbie in the Chicago women’s clothing scene -- in fact they’ve been dressing the well-heeled working women in the city for several years now.  But starting August 12, a visit to an Anny Taylor store will be an entirely new experience.

The brand is debuting a new concept store at the Deer Park Town Center, the first of its kind in the area.

The store will have a residential influence, making it feel like you're walking into someone’s stylish home when you cascade through the door.

The interior -- with white-washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures -- were inspired by the ultimate closet.

And gone are the days of neon dressing room lights that accentuate all of our flaws. Instead, you’ll find luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering backlit mirrors.

For those who need help in the styling department, the concept store has that covered too, with a private lounge area featuring an oversized touch screen monitor that provides access to the brand’s web site where shoppers can view and order the complete product assortment outside of what that particular store may carry.

And for those who need a celebrity endorsement to seal the deal, keep in mind that even Demi Moore is on board

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