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1st Look Loves: Aerie and Bright Pink Breast Cancer Awareness Initiative

Monday, Oct 8, 2012  |  Updated 11:47 AM CDT
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1st Look Loves: Aerie and Bright Pink Breast Cancer Awareness Initiative

Aerie collection

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October is National Breast Cancer Awareness Month and for a third year in a row American Eagle Outfitters’ Aerie has partnered with non-profit organization Bright Pink to promote further awareness about breast cancer, pro-active preventative measures, and raise funds for a great cause, critically important for every woman out there, especially younger women.

Running through October 21st, the Aerie Bright Pink partnership includes various components and will be promoted via Facebook, twitter, customer emails and in-store marketing. Buying bras has never felt this good or been more honorable!

For more information, please visit Aerie.com and Facebook.com/brightpink.

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