Sears Might Go Silver

Tower owners consider paint job

By DAVID ROEDER
|  Wednesday, Jul 29, 2009  |  Updated 8:48 AM CST
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Sears Might Go Silver

Brian Jackson/Sun-Times

Could silver be the new look of the Sears Tower?

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A Silver Sears Tower?

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The New York-based owners of Sears Tower want to know if adding silver will bring in some green.

Sources said the owners are considering an expensive paint job, recladding the tower in silver. Since its opening in 1973, Chicago's iconic tower and the nation's tallest building has been adorned in classic black.  

A brighter look could draw fresh attention to the tower, which has struggled to hold tenants against newer generations of office buildings. Silver could figure into a broader effort to "rebrand" the building and highlight its advances in energy efficiency.

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Copyright SunTimes
Posted Wednesday, Jul 29, 2009 - 8:48 AM CST
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