The Wine Lover's New BFF

Snooth iPhone app recognizes wine labels

By KIM PEIFFER
|  Wednesday, Sep 29, 2010  |  Updated 9:45 AM CDT
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Wine, Women and Shoes

Snooth.com

Find wine in a jiff with this new app.

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Winos beware -- there’s a new app in town, and it’s going to make it even easier to find your favorite wines.  

Snooth has just released a new iPhone app that takes all the work out of locating the wine you are looking for, and it just so happens to work all over Chicago.
 
If you've ever found yourself roaming from one liquor store to the next looking for a particular bottle of wine, your life just got a whole lot easier.
 
Say you’re at dinner, sipping on an amazing glass of wine from a bottle you just ordered and wondering where you might be able to find that bottle in stores. Just snap a picture of the wine label with your iPhone, and the app uses recognition technology to automatically match the picture you just took to their database of over a million wines.
 
In mere seconds (before you even take your next sip), the app whips up a list of the closest stores to buy it, and even does price comparisons so you can choose the cheapest place to buy it. (Not to mention the mild heart attack when you find out how much the restaurant marked up the bottle.)
 
And if that wasn't enough, you can also get directions to the store to pick it up, read expert reviews of the wine, and even order it directly from Snooth without ever leaving your chair.
 
Ah, the fruits of hard labor.
 
Snooth Wine Pro is available in the iTunes App Store for $4.99 or you can also install Snooth Wine, a free, ad-supported version.

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