500 Benjamins or bust.
The self-described "boozehound" appeals to the public on his website to get his specialty spirits, wine and beer boutique back in black:
"I have done everything I can possibly imagine to help Drinks Over Dearborn weather our country's current financial situation, but I'm now out of money, out of credit, and out of time. We simply can not continue to go forward in the state we are in financially, and there is still no money available from banks or the SBA for a small alcohol-related business from any of the many sources I've tapped in the last few weeks."
McHugh says he needs 500 people to start an account ($100 minimum) at his shop by 5 p.m. on Feb. 28 in order to stay in business. Participants would be able to purchase spirits, glasses as well as upcoming classes and events. Customers will also get a 5 percent discount on all items in the store and access to VIP in-store events.
He'll be doing a 24-hour webcast telethon—live from Drinks Over Dearborn beginning at 5 p.m. Feb. 27 and ending at the deadline of 5 p.m. Feb. 28.
The in-store event will feature live music and comedians, plus there will be plenty of booze to abuse -- just in case this really is the last call.