It's time to figure out what you're going to wear -- and buy.
The city's unofficial fashion week, Fashion Focus Chicago is scheduled for October 15-21 and this year's theme -- "You saw it on the runway, now buy it!" -- is a not-so-subtle entreaty to encourage patrons to pay more than lip service to their favorite local designer.
Four headlining shows are scheduled this year, along with a number of shopping events. Tickets for each show are $35 for general admission and $95 for VIP, which includes a pre-party and preferred seating.
It all kicks off with Dress Code on October 15th at the Chicago Cultural Center, which highlights looks from Chicago’s fashion design schools.
The Millenium Park headlining shows will be held on three consecutive nights starting October 17th with the Macy’s Chicago Fashion Incubator Runway Show. The event supports the not-for-profit organization that helps emerging Chicago designers build their business. The six designers in residence and several alumni will showcase their designs at the show.
Mario Tricoci Hair Salons & Day Spas and vitaminwater present "Fashion Takes Flight" on Thursday night, featuring local designers Imaginary People, J. Cheikh, Shelby Steiner and Azza.
StyleChicago.com closes out the headlining shows with its 4th annual Art of Fashion show on Friday night, featuring the Spring 2013 collections of local designers such as Barbara Bates, Borris Powell and Lara Miller.
The Fashion Focus Chicago initiative supports and promotes independent fashion boutiques and fashion designers living and working in Chicago.