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See how the Chicago branch of the online deals site utilized the biggest party of the year to promote its brand.
How good was Gilt City's 2011 Lollapalooza pool bash? Good enough that we proclaimed it one of the Top 5 Parties of the Year.
Which is enough reason to consider reserving your spot for the 2012 version.
Tickets went on sale Monday morning for the "Better Than Backstage" Rooftop Pool Party on August 4 from 12-3 p.m. at EnV Luxury Apartments.
Icelandic rockers Of Monsters and Men will be performing poolside on the roof, a chance to see them live before they hit the Lollapalooza stage the next day.
DJ Matt Roan will also be in the house and additional treats include Grey Goose cocktails, Market Bar hors d'ouerves, gift bags and free Uber rides to and from the event.
A limited amount of $100 tickets are available at GiltCity.com and are expected to sell out. Cabana packages are available for $500.
Now if you can just figure out which bathing suit to wear ...