Among the items shared on social media as word of Steve Jobs' death spread was the lamentation that so much of the chatter was being shared on devices he brought to the world.
"Apple has lost a visionary and creative genius, and the world has lost an amazing human being," the company said in a statement on its website.
At the Apple retail store on Chicago's Michigan Avenue, staffers wouldn't allow the media inside. But outside, on an unseasonably warm October evening, customers praised the man who left them wanting "One more thing."
Among their remarks:
"I have a lot of respect for the man. He brought computing to everybody. And he did it in a way that was so different from what anybody else imagined," said Hal Eledge. "I'm afraid without his input that Apple may not be able to stay ahead of the game.
"The world lost a good person today. He's changed technology," said Joe Phillips.
Online, users echoed the words used in Apple's official statement, which seemed to be as perfectly and carefully crafted as the products the company has sold to millions.
"He was undoubtedly the Thomas Edison of our time. What an impact he had on most of us," user John Siegel wrote on NBC Chicago's Facebook page.
"He was a true pioneer," commented Jay Veldman on another post.
So many others left their comments to two or three words: "Thank you." and "Rest in peace."
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