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Beer vendors are feeling the pain of Wrigley Field's and U.S. Cellular Field's low 2011 attendances.
Beer sales are down 30 percent from years past, according to beer vendor Rich Harris in a report by the Chicago Tribune. Harris has been a vendor with both the White Sox and the Chicago Cubs since 1982.
Cubs attendance has reached record lows this season, down 2,313 tickets sold per game when compared to 2010. Attendance to White Sox games has decreased by 1,117 tickets sold per game when compared to last year's numbers.
The Cubs faced early attendance issues with a slew of home games slotted during this year's rainy and cold early spring weather. Lack of beer sales have consequently come with team losses, bad weather, and no-shows according to locals and affiliates of both franchises.
The numerous neighborhood bars of Wrigleyville could have also contributed to Wrigley's struggles in beer sales, as fans have the opportunity to drink for cheaper, protected from the elements before and after the game at these venues.