Some of the unsung heroes in the NFL are getting their chance in the spotlight and it's pointed directly at their posteriors.
Dollar Shave Club, a monthly subscription service for men's razor blades, is enlisting the help of several offensive linemen in the NFL to endorse the company's new flushable wet wipes.
"Everybody's got their eye on the center's ass all season long," Dollar Shave CEO Mike Dubin told adage.com. "That's why we picked them. They have to keep that area clean, not just on the field but off the field."
Dubin said offensive linemen, who don't typically get many endorsement deals, determine the outcome of games, making them the perfect spokesmen for the brand that considers itself the "softest, manliest way to wipe your ass."
The billboard and radio ads for One Wipe Charlies will feature NFL centers Travis Frederick of the Dallas Cowboys; John Sullivan of the Minnesota Vikings; Eric Wood of the Buffalo Bills; and Nick Hardwick of the San Diego Chargers. And it comes with a witty tagline: "Every great play starts with a clean snap."
Dubin did not say how much the players are getting paid for the for the "Clean Snap" ad campaign.
"Let's say they're more affordable than the quarterback," he said.
Butt wipes and football players, however, is not be the strangest endorsement pairing in NFL history. NFL veterans DeMarcus Ware, Clay Matthews and Wes Welker starred in an adult diaper commercial in 2012.
Retired NFL linebacker Ray Lewis introduced his own version of the Snuggie, a blanket with sleeves, in 2010.