D Rose Stars in Anti-Texting Ad

The Bulls pro is the face of the new AT&T campaign

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    NEWSLETTERS

    The Bulls star is the face of AT&T's Don't Text and Drive Campaign. (Published Thursday, Mar 24, 2011)

    Derrick Rose is about to star in a new series of ads for a campaign called "It Can Wait."

    Not that "it."

    Derrick Rose, Chicago's MVP

    [CHI] Derrick Rose, Chicago's MVP
    Rose looks back on the '91 Bulls and what's in store for 2011 edition. (Published Monday, Mar 14, 2011)

    A different "it."

    Texting.

    The Bulls star is the face of an AT&T bid to get teens to stop texting while driving.

    It's estimated more than 16,000 people died from 2001 and 2007 because of texting behind the wheel.

    Rose appeared Wednesday with Gov. Pat Quinn, Secretary of State Jesse White, Senate Pres. John Cullerton and Cook County Board President Toni Preckwinkle in making the announcement.