Instagram is testing a feature that allows users of the photo-sharing app to disable or filter comments, NBC News reported.
The tool, now available to select high-volume accounts, could soon be made available to the full Instagram community of 500 million people.
An effort to thwart Internet trolls, the feature lets users block or filter out comments that contain certain keywords.
"Our goal is to make Instagram a friendly, fun and, most importantly, safe place for self expression. We have slowly begun to offer accounts with high volume comment threads the option to moderate their comment experience," an Instagram representative said by email. "As we learn, we look forward to improving the comment experience for our broader community."