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"Childrens Hospital" Billboard Prompts Clarification From Real-Life Pediatric Center

Children's Hospital Los Angeles is distancing itself from a cable television show of the same name

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    NEWSLETTERS

    An ad campaign featuring a doctor in clown make up has Children's Hospital Los Angeles seeking to clarify that the billboards for Adult Swim's comedy "Childrens Hospital" are not associated with the real-life pediatric center. Ted Chen reports from West Hollywood for the NBC4 News at 11 p.m. on Oct. 1, 2012.

    Children's Hospital Los Angeles is a distinguished medical facility dedicated to helping kids.

    Adult Swim's "Childrens Hospital" is a parody of hospital dramas that airs late at night when "Cartoon Network" goes to sleep, and features some pretty crude humor.

    Now, the real life hospital is concerned that a new billboard campaign for the show may confuse patients’ families.

    "It has been brought to our attention that there is some confusion surrounding a series of area billboards and bus stop advertisements promoting the adult television show Childrens Hospital," wrote DeAnn Marshall, a senior vice president at the hospital.

    "People are questioning whether the ads are part of the ongoing CHLA branding campaign. Please be advised that the advertisements are in no way associated with CHLA."

    Those ads feature one of the main characters – Dr. Blake Downs, played by Rob Corddry – donning scrubs and his signature clown make up, complete with dramatic blue eye shadow and a wide red mouth. In one of the ads, his scrubs are stained red.

    The late-night comedy follows the staff of Childrens Hospital, named after Dr. Arthur Childrens. In addition to comedy veteran Cordry, the show includes the likes of Megan Mullally and Rob Huebel.

    Officials at the real Children's Hospital say they've been getting calls from people asking whether the billboards are part of a branding campaign, to which they've answered with a resounding no.

    There's been no comment from anyone associated with the TV show.