Chance the Rapper has collaborated with some of the biggest names in the music industry, including Justin Bieber and Kanye West, but in a new Super Bowl ad, he’ll go in a surprising direction.
According to a press release, the Chicago-native will partner with the Backstreet Boys in an ad for Dorito’s potato chips.
The 30-second spot will air on the day of the big game, and will feature a collaborative music effort from Chance and the iconic boy band.
Frito-Lay, the makers of Dorito’s, released a teaser image on social media this week, as Chance helped show off the chip producer’s new “Flamin’ Hot Nacho” chips.
