This is exactly what Tucker Max wanted to happen.
His over-the-top ads for the film "I Hope They Serve Beer in Hell" went up this week. Critics cried. Free promotion via headlines ensued. And now he's apoplectic that the CTA pulled all 250 ads from buses.
"They've purposely manipulated my work - which is a satire and a comedy - to further their own agenda, and shamelessly exploited the rape and domestic violence issues to get national attention," Max said in a statement issued Friday.
"This is the perfect example of a ridiculous group of kooky activists bullying the media."
Uhm, wait. The point of the ads was pretty much to get a reaction...and sell tickets. When you splash slogans like "Deaf Girls Can't Hear You Coming" and "Strippers Will Not Tolerate Disrespect (Just Kidding!)" across public transportation vehicles, the public (and women's rights groups) notice.
Actually, Max and women's rights groups know each other well pretty well.
"I Hope They Serve Beer in Hell" is the biography of Max, a University of Chicago graduate and blogger, who chronicles his drunken and sexual encounters in the form of short stories on his website TuckerMax.com (warning: adult and immature language).
Plan on this drama lasting up to (and beyond) the premiere on September 25.
Mission accomplished, Max.