Sears Might Go Silver

Tower owners consider paint job

By DAVID ROEDER
|  Wednesday, Jul 29, 2009  |  Updated 8:48 AM CDT
View Comments (
)
|
Email
|
Print
A Silver Sears Tower?

Brian Jackson/Sun-Times

Could silver be the new look of the Sears Tower?

advertisement

The New York-based owners of Sears Tower want to know if adding silver will bring in some green.

Sources said the owners are considering an expensive paint job, recladding the tower in silver. Since its opening in 1973, Chicago's iconic tower and the nation's tallest building has been adorned in classic black.  

A brighter look could draw fresh attention to the tower, which has struggled to hold tenants against newer generations of office buildings. Silver could figure into a broader effort to "rebrand" the building and highlight its advances in energy efficiency.

[Read More...]

Copyright SunTimes
Get the latest headlines sent to your inbox!
Privacy Policy | More Newsletters
Posted Feb 25, 2009
Leave Comments
What's New
Get Our Weather App
Get Our Weather App
Stay ahead of the storm with the NBC... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out