Sears Breaks World Record For Costumed Supermen

More than 500 employees dress up in Superman costumes at company headquarters

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    NEWSLETTERS

    The feat broke the record of 437 held by a Canadian company, and a Guinness Book of World Records representative was on hand to confirm it.

    It's safe to say Hoffman Estates was the safest city in Illinois Wednesday, if not the world.

    That's because the Sears headquarters broke a Guinness World Record for the largest number of people assembled in one place dressed as Superman by gathering 566 employees dressed as the Man of Steel.

    The feat broke the record of 437 held by a Canadian company, and a Guinness Book of World Records representative was on hand to confirm it.

    The costumes are the official, never-before-seen versions for the new movie, which is scheduled to hit theaters later this month.

    "Man of Steel"

    [NATL] "Man of Steel"
    Henry Cavill stars as Superman in director Zack Snyder's story of a young man from a dead planet who comes to find that the Earth's sun gives him incredible powers. Co-stars Amy Adams, Michael Shannon, Kevin Costner, Diane Lane, Laurence Fishburne and Russell Crowe, opens June 13, 2013.

    Sears quest to break the record was not just a random idea. The store has entered into a retail partnership with Warner Bros. Pictures in advance of the Superman movie, and the company's brand shows up in the movie several times.