Chicago will lose 18 Qdoba underperforming locations by the end of September as part of a restructuring plan, the company announced.
The San Diego-based fast-food chain had 647 locations at its last quarter evaluation, according to the Chicago Tribune. The 67 closings are meant to allow a shift in focus toward thriving store areas.
"By closing these locations and optimizing our company footprint, we can be more effective in focusing our advertising and marketing resources to support existing and planned restaurants in our core markets where we have high levels of brand awareness," Qdoba President Tim March said.
Qdoba is competing against fast food restaurants like Chipotle Mexican Grill.
