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In many households, the fridge is where parents hang their kids' colorful art pieces. But this month, the refrigerators themselves are the art.
"Fine Art Fridges" debuts today along Michigan Avenue, giving a new look to common appliances.
The art exhibit, hosted by ComEd, features refrigerators that have been recycled and turned into public art.
What a cool idea.
The nine refrigerators are designed by Chicago-area artists and will line the Mag Mile between Chicago Avenue and Illinois Street. Locations include the sidewalks outside Tiffany's, Saks, Chicago Place, and the Omni Hotel.
ComEd intends for the exhibit to bring attention to their Appliance Recycling Program. Customers receive $25 for every old working fridge or freezer they let ComEd haul away.
"Fine Art Fridges is a fresh approach to our ongoing efforts to educate our customers through our Smart Ideas portfolio of options that can help customers save money by becoming more energy efficient," president and COO Anne Pramaggiore said in a press release.
The refrigerators will be on display through September 15.
It's just another reason to stop by Michigan Avenue and, ahem, chill for a bit.