“We’re are showing (size 11) shoes on the sales floor and making it easier for sales associates to help customers (with them),” Hoguet said. “In some cases, we’re seeing double-digit pairs of shoes bought when women can find their size.”
On the flip, customers also want smaller shoes … for the kiddies. Thus Macys is bringing back its Stride Rite brand of children’s footwear.
The survey initiative, called “My Macy’s,” has been instrumental in helping the shopping behemoth ease tensions after taking over local business, like Chicago’s Marshall Fields.
The program debuted in 20 pilot stores, including Chicago, and all of those 20 stores outperformed and continue to outpace the rest of the retailer’s units. The program is now up and running in all Macys location, lending hope to Macy’s desire for a strong 2010.